Case study 03  ·  Xceltech

Can one system handle our deals and our bids?

SectorFintech
SurfaceSales, bids
StackPimcore
Live sinceJanuary 2026

The brief

Xceltech runs two completely different sales cycles. Standard deals move through a classic funnel. Formal bids follow a separate multi stage process with their own documentation, risks and submission tracking. Off the shelf CRMs treat the two as the same thing.

The result was spreadsheets, manual data entry, and no single place to track a deal from first contact through to a closed bid.

One deal

Before
01Lead, demo, POC, proposal
02Notes and meetings scattered
03Stage tracked by hand
04Bid restarts in a spreadsheet
05Submissions tracked separately
06Pipeline rebuilt for reporting
Now
01Lead, demo, POC, proposal
02Contacts, notes, meetings linked
03Progress bar moves with stage
04One click opens the bid
05Submissions linked to the deal
06Dashboard shows it live

Row 01 is identical on purpose. How Xceltech sells did not change, where it lives did.

The build

A custom CRM on Pimcore with two pipeline tracks: a standard funnel running Lead, Demo, POC, Proposal, Negotiation and Close, and a dedicated bid workflow for formal submissions, with a one click hand off that carries all deal data across when a deal transitions. Every deal lives in an Opportunities module with linked contacts, notes, meeting history and a progress bar that moves with the stage. A Reports module replaces the spreadsheet imports, with submissions linked straight to the deal and tracked with risks, action points and a probability the team sets from their own read. A live dashboard shows active deals, pipeline value and win rate.

From the log  ·  Xceltech
  • 09:02  ›  Deal moved to bid · ref OPP‑••••2231
  • 09:02  ›  14 fields carried across
  • 11:40  ›  Submission logged · risk updated

Four

Modules replacing what used to be
a folder of sheets

"We were running it in spreadsheets, which was fine until it wasn't."

Meron  ·  General Manager  ·  Xceltech